The rivalry between two of the world’s most well-known brands is possibly unrivaled within the world today. If you haven’t seen the documentary called the Cola Wars, please do, because it helps set the foundations for the battle now raging within the digital space.

Customer service has always been key to maintaining strong client relationships, but never over now. With the pandemic lingering, customers are looking to businesses for a digital customer experience, extra support, and assistance.

All businesses are being badly laid low with the pandemic and therefore the financial services market is not any different. The term ‘business as usual’ has not been appropriate since the start of 2020.

Summary: Navigation is the part of a website people notice only when it fails. Most small business sites go wrong the same few ways: menus organised around the company’s internal structure rather than what customers want, clever labels nobody understands, too many top-level items, and a mobile menu that hides everything behind an icon. This guide covers how many items a menu should hold, how to name them, what to do about dropdowns on phones, and the two tests that reveal whether yours is working.

Summary: Most website backups fail on the day they are needed, and almost always for the same three reasons: they only cover the files and not the database, they live on the same server as the site, or nobody has ever tried restoring one. This guide covers how often a Toronto business site should be backed up, what a usable backup actually contains, where it should be stored, how long to keep it, and the ten-minute test that tells you whether yours would work.

Summary: Most websites get redesigned for the wrong reason — someone got bored of it. The reasons that actually justify the spend are different: the site cannot be edited without a developer, it is invisible on a phone, it takes eight seconds to load, it no longer describes what you sell, or it is built on something nobody supports any more. This guide separates the signs worth acting on from the ones that only feel urgent, and gives realistic Toronto costs for a rebuild against a tidy-up.

As you sit back and admire your website with its impactful images, scrolling header bar, and punctiliously scripted content you will want to require a flash to contemplate if the website is really working for you or against you!

So, you've got purchased a knowledgeable-looking website that loads quickly, is straightforward to navigate and your visitors will love it. It’s a shame that the content doesn’t match the standard of the planning, isn’t it?